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Sun Jun 28, 2020 8:51 am
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Marlboro is a cigarette brand whose name originated in the United Kingdom. It was independently registered in the United States in 1908 and is one of the world's best-selling cigarette brands. Marlboro was ranked 12th in the "BrandZ Global Top 100 Most Valuable Brands 2017", and was selected in the 15th "World Brand 500" ranking with the 42nd ranking. The name of Marlboro is derived from the address of its original cigarette factory in London, England. Its founder Philip Morris thought of the name of the street where the company's London factory is located Newport Cigarettes Coupons, Marlborough. In 1902, Philip Morris, headquartered in London, opened a branch in New York and sold brands including Marlboro. In 1924, Marlboro was promoted as a cigarette for women, with the slogan "Mild As May". In addition, there are also two sayings. The brand name comes from the abbreviation of "Man Always Remember Love Because Of Romance Only", that is, "man only remembers love because of romance", and there are corresponding stories compiled by fans. In China, many people refer to Marlboro as "Wangbao Road", which is a wrong translation. Because there are certain homonyms in the words "Wan" and "Wang", Marlboro's unified Chinese name is "Wanbao Road". Among global consumers, Marlboro is undoubtedly one of the most well-known and attractive international brands. In terms of sales, Marlboro cigarettes consumed on average in the world reached 1 million cigarettes per minute. Regardless of whether you smoke or not, Marlboro’s world image and charm have left a deep impression on you, making you unforgettable. There are many types of brands: Marlboro, Middle Alcohol Marlboro, Marlboro Marl, Marl Marlboro, Marlboro Marl, Super Marl Marl, Marl Marl Superlol, Marlboro Blue, Marlboro Ice, Marlboro Black, Marl Ice Marlboro, Ice White Marlboro and so on. The Marlboro Cigarettes produced by Philip Morris has become the nation's cigarette sales champion for 14 consecutive years. Before 1954, Philip Morris was the smallest of the six major cigarette companies in the United States. But it has a unique vision and grasped the opportunity for success, thus becoming the first cigarette company in the United States. At 10 o'clock on the morning of July 18, 2008, the "Wanbao Road" produced by the Hunan Tobacco Industry Co., Ltd. Changsha Cigarette Factory was officially launched. This is the first commercial production of the world's first tobacco brand "Marlboro" in China, and marks an important breakthrough in Hunan tobacco industry's promotion of international cooperation Newport Cigarettes. In 2003, under the correct leadership and direct promotion of the State Tobacco Monopoly Administration Marlboro Gold, Changsha Cigarette Factory and Philip Morris began formal contact and negotiations, and in 2005 signed the "Philip Morris Products Co., Ltd. and Changsha Cigarette Factory Trademark License" And production agreement. In May 2008, the pilot production of "Wanbao Road" in Changsha Cigarette Factory was a complete success, and all indicators performed well. Among them, the error of flavoring was only five-ten thousandths. The standard of "Marlboro special alcohol" cigarettes has laid a good foundation for commercial production. Finally, take a look at the industry ranking! In May 2016, Forbes announced the 2016 list of the world's most valuable brands, Marlboro ranked 26th. In May 2018, the Forbes Global Most Valuable Brands list was released and Marlboro ranked 22nd. In May 2018, the BrandZ Global Most Valuable Brands list was released, and Marlboro ranked 13th. On December 18, 2018, Marlboro was included in the 2018 (15th) "World Brand 500" ranking list, ranking 42nd. 2020 In January, Brand Finance released the list of the world's 500 most valuable brands in 2020, and Marlboro ranked 46th. |
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