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New headquarters of Nike Group the Greater China will be built in Shanghai. Nike's employees will move into a new building named "The Greater China area". The Headquarters with an area of nearly 600,000 square feet (54,575 square meters or so) will be built in the Yangpu District of Shanghai. "Shangpu-the world guide" is the latest multi-purpose real estate development project leading by the U.S. Tishman Real Estate Company . The Nike Company will carry out a new long-term strategy for its growth.

Nike's annual revenue is over 2 million dollars for the first time in the Greater China area in June, 2011. Released in December 20th 2012 in the second quarter fiscal performance report, the Nike Greater China's regional revenue growth new nike boots rate is 35%. At the very beginning of his construction, its value and importance have show its meaning. Shanghai's marketing value and the business advantages have shown its potential for the local residences.

Building along with the main traffic hub and the subway station, the headquarters connect with Shanghai's metropolitan area. The location is originally the airport facilities, next to Shanghai's unique Ecological Conservation Park. The design depends on the United States' Green Building Council gold standard with the international top architects and environmental consultants. Tishman Real Estate Company has started the "Shangpu-the world guide" project in June, 2011.