ÿþAdidas's performance has kept adidas athletic shoes on being higher compared with its rivals. In the third quarter of 2012, its turnover and profit increased dramatically. But due to the existing problem of Rebook Company, which was its subsidiary company in the United States, its ranking was just lower than the second biggest sports brand of Nike. Adidas Company cut the expected value of its turnover this year down. Because after the fraud case, it required to supply Rebook India company's restructuring with financial support.
Adidas expected that in the fourth quarter, it will fall into deficit.However, it was expected by Herbert Hainer who the president of the group that just like 2012, the company will set adidas baby shoes a record on its turnover and profit in the next year. On Thursday (November 8), Adidas group announced that from June to September this year, the group's surplus rose fourteen percent and reached to 344 million euros. There adidas baseball was an eleven percent increase on the turnover, which reached to 4.2 billion euros.
There was a respective ten percent increase on the turnover of Adidas in eastern Europe, China and Latin America after the exchange rate's adjustment, and the increase was the largest. But Reebok's performance fell by as much as twenty-five percent. So there was an overall decline to the market of North American. The performance development of Adidas was the best compared with adidas black gold Nike and Puma. Although Nike group appeared a strong growth, the entirety and products' turnover decreased.As for Europe.
Puma group showed a quite strong dependence. So it has been completely affected by the debt crisis. In order to deal with the profit decline and the dim prospect, Puma group's management made the largest adjustment during the twenty years. This year, the profit of Adidas Company is likely to reach to 770 million euros to 785 million euros, and a record will be broken. Accordingly, the growth could reach to fifteen to seventeen percent.
Adidas group's earning has reached to 798 million euros in the first nine months. In the fourth quarter, Adidas group may have some losses. What is more, the expectation showed that Adidas group's turnover increase adidas black sneakers mens will be lower than ten percent during the whole year of 2012.Maintaining double-digit growth, where is Adidas' confidence?Colin Currie's strength originates from Adidas' large spread in China in 2011.
It is unquestionable that the newly added stores' accomplishments are earthshaking.Is it too optimistic? Colin Currie told the reporter that he really approves of the standpoint that along with China's urbanization and modernization, customers' spending power will continue to improve, which will set the stage for Adidas' double-digit sales increase.Ma Gang thinks that although they possess sufficient power, Adidas New Year's target of gaining double-digit income growth is still overly optimistic.