Design Your Site For Success ECommerce Articles | August 28 Cheap Charles Barkley Jersey , 2011 When you are building you have to keep a couple of thinks in mind to get customers to do on your site that you want them to do at each page.
Don't make the mistake of hacking together a sloppy site. Good site design is easy and will allow you amazing flexibility to test and implement future ideas and strategies.
What is good design?
It's got nothing to do with fancy graphics, flash animations or dedicated web servers. Good site design for ecommerce involves just 2 things:
1. Focus on the most wanted response for conversion (i.e., what you want customers to do when they arrive at your site. This could be subscribing to a newsletter or making a purchase).
2. Make your site easy to update so you can rapidly implement and test new conversion ideas.
The problem with ecommerce websites is that too many entrepreneurs think that fancy sites with flashy graphics and impressive presentations will work.
They rarely do. When it comes to creating sites that sell, designers are often your worst enemy. Here's what you need to know before designing your site. Ecommerce websites need to be focused on getting customers to respond in a specific way.
This is called the most wanted response or MWR. The MWR on a landing page may be to get the customer to subscribe or make a purchase.
The MWR on a signup confirmation page would be to have the customer download a free product or to forward your free gift to a friend. The most important thing to realize is that each page must focus on ONE most wanted response.
You must identify the optimal conversion path and lead your customer down this path. For example Cheap Wilt Chamberlain Jersey , your main page may not be designed to sell your product but to sell the customer on downloading a free 30 day trial. At the end of the 30 days, the customer then gets an email offer attempting to bring her back to the site to purchase the full version.
Once back on the site, the customer sees compelling copy explaining why she needs to upgrade from a demo to the full featured product. The conversion path of this site is as follows:
1.Customer provides email address and downloads free software.
2.Email sent to customer after 30 days to bring her back to site.
3.Customer reads site copy to sell her on making the full purchase. On a site like the one above, the conversion path is well defined. Each page is designed to get the customer to accomplish a specific action.
An example of a bad site is one which offers the customer multiple options and multiple paths. This almost always reduces conversion rates.
Keep every page on your site focused on generating a single action from the customer.
What Is Limited Liability and Why It Is Important? Business Articles | November 30, 2010
Limited liability is a way to make sure that a person who is engaging in business does not risk his or her personal possessions in case the business fails. In other words - you risk what you put in.
The best way to explain limited liability is this - you risk what you put in. ?In other words, limited liability is a way to make sure that a person who is engaging in business does not risk his or her personal possessions in case the business fails. ?Any investor, partner Cheap Julius Erving Jersey , or member of the company that by law has limited liability cannot be made responsible for any unfulfilled company obligations and debts that are more than the amount that the person has invested.? Here is a simple comparison. ?Jack and Jill are friends. ?Jack is a handy guy and Jill is a great cook. ?To earn money from their talents, both start their own business. ?Jack earns his living by doing renovations. ?He bought his own equipment and simply advertises his services under his own name. ?Jack is a sole proprietor. ? Jill decided to open a bakeshop. ?Before going into business, however, Jill has formed a small corporation (an S-Corporation) Cheap Dana Barros Jersey , called Jill's Cakes, Inc. ?Jill invested her savings into Jill's Cakes, Inc. as a starting capital and then bought her baking equipment and leased her shop on behalf of her corporation. ?So long as things go well for Jack and Jill there are almost no differences between the two ways of doing business. ? As soon as things turn sour though, the differences become apparent. ?One day Cheap Moses Malone Jersey , Jack mopped the floor right before leaving the apartment he just painted, but forgot to put up a sign. ?The owner walked in, slid on the wet floor and broke an ankle. ?He is suing Jack for medical expenses and lost wages. ?Jill accidentally dropped a peanut in a wrong batch of batter and caused a severe allergy attack in one of her customer. ?That customer is suing her for medical bills and pain and suffering. ? What is at risk for Jack and Jill? ?Jack is risking everything he owns - his work equipment, his truck Cheap Ben Simmons Jersey , his house, his personal belongings. ?So long as there is a judgment against him, Jack must sell anything he owns to pay it. ?Jill is risking only her business assets - her cooking equipment, her cash reserves Cheap JJ Redick Jersey , and anything else owned by Jill's Cakes, Inc. ?But her personal things, such as her car and her apartment, are safe. ?Her business may become?bankrupt Cheap Allen Iverson Jersey , but her life will not be destroyed. ? Of course, this story describes a worst cas
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